What I have been watching
Fight for Kisses. This brilliant website provides a glimpse into the (near) future of consumer marketing. I can only imagine how many amused fathers and mothers have forwarded the video trailer to friends and family, effectively giving instantaneous viral momentum to the marketing campaign among the target customer segment.
The heavy Flash website is undoubtably a stumbling block for search spiders which draw a blank when scurrying around for content, keywords, and links. Yet, the website is clearly highly visited and very top-of-the-mind among certain internet users. There are certainly ways to assist the search spiders and bring the website content into search indexes, but why bother when your customers are busy propogating the promotional campaign through e-mail forwarding and blog postings?