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URL’s in offline advertising

What I am reading

URL’s are totally out In Japan, someone has taken the time to study how people really use search. Instead of listing URL addresses, innovative advertisers have started showing images of a search box with recommended search terms. A commenter mentions that this idea is reminiscent of AOL Keywords back in the 90s. Regardless of the origins, the idea is brilliant, assuming you’ve done the SEO footwork to ensure you rank first for your brand keywords.

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