Sometime ago Steve Rubel wrote about the rise of the geek marketer, a new breed of specialist who bridges the great divide between marketing and IT. It sounds like a glorious career path for those of us who fall in this category, until you realize how far away most companies are from recognizing the value of their geeks. Clearly there is a market for this profile in interactive agencies, so why hasn’t big business caught on? Kevin Hillstrom explains where the problem lies in this insightful post on career opportunities and perceived value.

Tuesday, April 1st, 2008 @ 11:28 am technology, what i am reading
RSS 2.0 Trackback