Web analysts rejoice. I just spotted this promising application which intends to bring Google Analytics reporting to your desktop. The project is still in beta, but the benefits for those of us managing extensive portfolios of websites should be already evident: speed, convenience, and usability.  Less evident, but certainly enticing, are the future possibilities for this application.  It would only be short leap to integrate additional plugins and data sources into the desktop program and we suddenly have the makings of an ultimate marketing tool.  You’ll need the Adobe AIR runtime to use the beta applications.

Thursday, April 3rd, 2008 @ 7:40 am analytics
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