Ubermarketer » design http://www.ubermarketer.com Marketing in the internet age Sat, 04 Sep 2010 18:09:25 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 A delightful oversimplification of marketing, pr, and branding http://www.ubermarketer.com/2008/04/19/a-delightful-oversimplification-of-marketing-pr-and-branding/ http://www.ubermarketer.com/2008/04/19/a-delightful-oversimplification-of-marketing-pr-and-branding/#comments Sat, 19 Apr 2008 20:16:56 +0000 Kevin http://www.ubermarketer.com/?p=50

From Marty Neumeier’s Zagbook

Of course, a great brand is a precious asset, but marketing, PR, and the rest have their place and time in the marketing mix as well. Consider advertising. The beauty of Adwords and other PPC advertising is that businesses without a powerful brand can still compete and thrive in the market: “I’m a great lover. I’m a great lover. I’m a great lover. Click.”

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